Rice Lake Goodwill Retail & Training Center

The Rice Lake Goodwill Retail & Training Center on College Drive is more than just a thrift store — it's a cornerstone of the Rice Lake, WI community. As part of the Goodwill mission, this location combines smart secondhand shopping with meaningful workforce development programs that support local residents building new career skills. Shoppers consistently return because the inventory turns over frequently and the staff keeps things organized and welcoming. With over 226 customer interactions reflected in its review history, the Rice Lake Goodwill has earned genuine loyalty from Barron County residents and visitors passing through northwestern Wisconsin. Whether you're a dedicated thrifter hunting for hidden gems or a budget-conscious shopper looking to stretch your dollar, this store delivers a reliable, rewarding experience every visit.

Store Information

2850 College Dr, Rice Lake, WI 54868

Phone: +1 715-236-2907

3.8★ average across 238 reviews on Google

Store Hours

  • Monday: 9AM-8PM
  • Tuesday: 9AM-8PM
  • Wednesday: 9AM-8PM
  • Thursday: 9AM-8PM
  • Friday: 9AM-8PM
  • Saturday: 9AM-8PM
  • Sunday: 9AM-7PM

What They Sell

The Rice Lake Goodwill Retail & Training Center stocks a rotating, ever-changing mix of secondhand goods sourced from community donations. Shoppers can browse clothing for men, women, and children, along with shoes, accessories, and seasonal apparel. Beyond fashion, the floor space includes housewares, kitchenware, small appliances, books, media, toys, and furniture pieces. Because Goodwill processes donations continuously, no two visits look the same. Collectors and resellers prize this Rice Lake location for uncovering vintage finds, name-brand clothing at steep discounts, and unique home décor that you simply won't find anywhere else in Barron County.

The Neighborhood

Located on College Drive near the University of Wisconsin-Rice Lake campus, this Goodwill sits in a well-trafficked, accessible part of Rice Lake, WI. The area benefits from steady foot traffic from students, faculty, and surrounding residential neighborhoods. Nearby retail and service businesses make it easy to combine your Goodwill run with other errands, and the location is just a short drive from downtown Rice Lake.

Parking

The Rice Lake Goodwill at 2850 College Drive offers convenient off-street parking in a dedicated lot directly adjacent to the store. The lot is typically easy to navigate with ample spaces for cars and larger vehicles. Accessibility-friendly parking spaces are available near the entrance, making the trip comfortable for all shoppers.

Shopping Tips

  • Visit mid-week for the freshest inventory — Tuesday through Thursday mornings are prime time when newly processed donations hit the sales floor at the Rice Lake Goodwill.
  • Check tags carefully for Goodwill's color-coded discount rotation, where specific tag colors are marked down each week, sometimes up to 50% off.
  • The housewares and small appliance section near the back of the store is worth a slow, careful look — Rice Lake locals frequently donate high-quality kitchen items and electronics.
  • Bring a list of measurements for furniture and clothing sizes; the Rice Lake location moves large items quickly, so being prepared helps you make confident, fast decisions.
  • Follow up after major local donation drives — post-holiday seasons and late summer (back-to-school time, given the nearby UW-Rice Lake campus) often bring exceptional waves of fresh inventory.

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