Second Chances Thrift Store

Second Chances Thrift Store has become a beloved fixture in downtown River Falls, WI, offering residents and visitors a treasure-hunting experience that keeps shoppers coming back week after week. Tucked along the charming stretch of N Main Street, this store lives up to its name by giving gently used clothing, housewares, furniture, and everyday essentials a second life — and giving shoppers a chance to find something truly special without breaking the bank. With over 100 community reviews, Second Chances has clearly earned the trust of River Falls locals. The store strikes that sweet spot between well-organized and genuinely browsable — you feel like you might discover something unexpected around every corner. Whether you're a college student furnishing a first apartment, a parent stretching a family budget, or a vintage enthusiast hunting for a hidden gem, Second Chances Thrift Store delivers a shopping experience that feels personal and community-rooted in a way that big-box retail simply can't replicate.

Store Information

117 N Main St, River Falls, WI 54022

Phone: +1 715-426-5463

4.5★ average across 108 reviews on Google

Store Hours

  • Monday: 10:30AM-6PM
  • Tuesday: 10:30AM-6PM
  • Wednesday: 10:30AM-6PM
  • Thursday: 10:30AM-6PM
  • Friday: 10:30AM-6PM
  • Saturday: 10:30AM-5PM
  • Sunday: Closed

What They Sell

Second Chances Thrift Store offers a broad and ever-rotating selection of secondhand goods that spans clothing for all ages, household items, kitchenware, books, décor, and small furniture pieces. Because inventory turns over regularly through community donations, no two visits are quite the same — which is part of the appeal. Shoppers in River Falls have learned to check in often, as fresh donations can bring in everything from barely-worn name-brand clothing to vintage finds and practical everyday essentials at a fraction of retail prices.

The Neighborhood

Second Chances Thrift Store sits right on N Main Street in the heart of River Falls, WI — a vibrant small city known for its University of Wisconsin-River Falls campus, the scenic Kinnickinnic River, and a tight-knit community that values sustainability and supporting local businesses. The Main Street location makes it an easy stop whether you're running errands downtown, grabbing a bite at a nearby café, or exploring the walkable historic district.

Parking

Located at 117 N Main Street in downtown River Falls, WI, Second Chances Thrift Store is easily accessible by car. Street parking is typically available along N Main Street and surrounding blocks, and the walkable downtown layout means nearby public lots are just a short stroll away. Foot traffic from the surrounding neighborhood also makes it a great stop if you're already exploring downtown on foot.

Shopping Tips

  • Visit mid-week, especially Thursday or Friday, to catch newly processed donations before the weekend rush picks through the best finds.
  • Arrive shortly after the 10:30 AM opening on weekdays for the calmest shopping experience and first pick of freshly stocked shelves.
  • Check every section — great items often land in unexpected spots, and a quick pass through housewares or books can turn up real surprises even if clothing is your main goal.
  • If you're furnishing a space or need seasonal items, call ahead at 715-426-5463 to ask if they currently have what you're looking for, saving you a trip.
  • Bring a reusable bag and keep an open mind — the best thrift store discoveries rarely happen when you're looking for something specific, and Second Chances Thrift Store rewards the curious browser.

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