The Second Star

Tucked along the heart of downtown River Falls, WI, The Second Star is a charming thrift destination that has quietly built a loyal following among bargain hunters, vintage lovers, and sustainability-minded shoppers alike. Located at 114 S Main St, the shop brings a curated secondhand shopping experience to a community that genuinely values local and independent businesses. The name itself evokes a sense of discovery — like finding something magical just beyond the expected. Shoppers at The Second Star often describe the experience as unhurried and personal, a refreshing contrast to big-box resale chains. With 23 reviews already shaping its reputation, this River Falls gem is clearly resonating with the community. Whether you're a UW-River Falls student furnishing a first apartment, a longtime resident hunting for unique home décor, or simply someone who appreciates the thrill of a great find, The Second Star offers something worth seeking out on South Main Street.

Store Information

114 S Main St, River Falls, WI 54022

Phone: +1 715-513-6605

4.7★ average across 22 reviews on Google

Store Hours

  • Monday: Closed
  • Tuesday: Closed
  • Wednesday: 12-5PM
  • Thursday: 12-5PM
  • Friday: 12-5PM
  • Saturday: 12-5PM
  • Sunday: 12-5PM

What They Sell

As a full-service thrift and secondhand goods shop, The Second Star is the kind of place where inventory is always rotating and surprises are part of the appeal. Shoppers can expect to browse through clothing for men, women, and children, household items, kitchenware, books, decorative pieces, and furniture finds depending on recent donations. The secondhand goods selection tends to reflect the tastes of the River Falls, WI community — practical, eclectic, and occasionally exceptional. Whether you're hunting for a vintage piece or just need everyday essentials at honest prices, the merchandise mix makes every visit feel a little different.

The Neighborhood

The Second Star sits right on South Main Street in River Falls, WI, a vibrant small city straddling the Kinnickinnic River that balances small-town charm with a lively university-town energy. The downtown corridor is walkable and lined with local shops, making it easy to combine a visit here with other errands or a coffee stop nearby. The location is accessible from both the UW-River Falls campus and surrounding residential neighborhoods.

Parking

Parking along South Main Street in downtown River Falls is generally straightforward, with on-street parking available near the 114 S Main St location. Parallel street spots along Main Street fill up during peak hours, so nearby side streets offer easy overflow options. The walkable downtown layout also makes it simple to park once and visit multiple local businesses in one trip.

Shopping Tips

  • Getting the most out of your visit to The Second Star comes down to timing and mindset. Here are a few insider tips to elevate your experience:
  • Visit on Wednesday when the store first opens for the week — this is your best shot at fresh inventory before other regulars have made their picks.
  • Come with an open mind and no strict list. The Second Star's rotating secondhand stock rewards flexible shoppers who can spot potential in unexpected items.
  • Check items thoroughly before purchasing — inspect seams, hardware, and surfaces, especially on furniture or kitchenware. Thrift shopping rewards the detail-oriented.
  • Since hours run 12–5 PM, plan your visit earlier in the afternoon for the most relaxed experience and the most attentive browsing time before closing.
  • Follow along or ask staff about any themed sales or clearance cycles — many thrift stores in River Falls and surrounding WI communities run periodic discount days that can stretch your budget even further.

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