Heart of Texas Goodwill Industries

Heart of Texas Goodwill Industries on South New Road is one of Waco's most beloved destinations for budget-conscious shoppers and treasure hunters alike. As part of the nationally recognized Goodwill network, this Waco, TX location stands out for its well-organized layout and consistently rotating inventory that keeps regulars coming back week after week. Every purchase made here directly supports job training and employment services for people in the Central Texas community, so shopping here genuinely gives back. With over 437 customer reviews, Heart of Texas Goodwill has clearly earned its place as a community staple. Shoppers frequently praise the friendly staff and the surprisingly good condition of items on the floor. Whether you're furnishing a first apartment, building a vintage wardrobe, or hunting for that one-of-a-kind find, this Waco Goodwill delivers a rewarding experience that keeps the local community coming back.

Store Information

1700 S New Rd, Waco, TX 76711

Phone: +1 254-753-7337

4★ average across 505 reviews on Google

Store Hours

  • Monday: 9AM-8PM
  • Tuesday: 9AM-8PM
  • Wednesday: 9AM-8PM
  • Thursday: 9AM-8PM
  • Friday: 9AM-8PM
  • Saturday: 9AM-8PM
  • Sunday: 10AM-7PM

What They Sell

Heart of Texas Goodwill Industries offers an ever-changing mix of secondhand goods spanning clothing, shoes, and accessories for men, women, and children, as well as housewares, furniture, books, electronics, toys, and seasonal décor. Because inventory turns over continuously through community donations, no two visits look the same. Shoppers in Waco, TX frequently discover name-brand clothing at a fraction of retail price, gently used kitchen appliances, and collectibles tucked between everyday essentials. The wide variety makes it ideal for both practical shoppers and dedicated thrifters chasing unique finds.

The Neighborhood

Located on South New Road in Waco, TX 76711, Heart of Texas Goodwill Industries sits in a convenient, accessible part of the city close to major thoroughfares that connect residential neighborhoods across McLennan County. The area has a practical, community-oriented feel, drawing shoppers from nearby Hewitt, Woodway, and central Waco. Its South Waco location makes it an easy stop whether you're running errands or making a dedicated thrift run.

Parking

Heart of Texas Goodwill Industries at 1700 S New Rd offers convenient off-street parking in a dedicated lot directly accessible from South New Road. The lot typically provides ample spaces for shoppers, including accessible parking near the entrance. Arriving during weekday mornings usually means easy parking without the heavier weekend traffic.

Shopping Tips

  • Visit Tuesday through Thursday mornings for the best shot at freshly stocked shelves, as donated items are often processed and put out earlier in the week.
  • Check the color-coded tag system — Goodwill regularly rotates discount colors, meaning certain tagged items may be 50% off or more on any given day, so always ask staff which color is currently on sale.
  • Don't skip the housewares and book sections, which are often overlooked but regularly yield hidden gems at Heart of Texas Goodwill in Waco, TX.
  • Bring measurements for furniture or shelving you need at home — pieces move fast and there's rarely a second chance on standout items.
  • Sign up for Goodwill's rewards program if available, and follow local Waco thrift community groups online where regulars share tips on particularly strong inventory days.

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