Goodwill of Central Iowa

Goodwill of Central Iowa on Lincoln Way serves as a beloved thrift destination for Ames residents and Iowa State University students seeking affordable treasures. This spacious location offers an ever-changing inventory that makes every visit feel like a treasure hunt, whether you're furnishing your first apartment, updating your wardrobe, or searching for unique home décor. The store maintains the clean, organized atmosphere that Goodwill of Central Iowa is known for, with clearly marked sections and helpful staff ready to assist shoppers. What sets this Ames location apart is its connection to the college community—you'll find everything from professional attire for interviews to casual pieces perfect for campus life. Shopping here means more than just saving money; every purchase supports Goodwill's mission of providing job training and employment services to people in Central Iowa, making your thrift shopping experience both budget-friendly and community-minded.

Store Information

3718 Lincoln Way, Ames, IA 50014

Phone: +1 515-292-8454

Website: https://www.dmgoodwill.org/

3.9★ average across 218 reviews on Google

Store Hours

  • Monday: 9AM-9PM
  • Tuesday: 9AM-9PM
  • Wednesday: 9AM-9PM
  • Thursday: 9AM-9PM
  • Friday: 9AM-9PM
  • Saturday: 9AM-9PM
  • Sunday: 12-5PM

What They Sell

Goodwill of Central Iowa in Ames offers a diverse selection of secondhand merchandise that changes daily. Shoppers can browse through racks of clothing for men, women, and children, ranging from everyday basics to name-brand finds and professional wear. The store also features household goods including kitchenware, small appliances, décor items, books, and electronics. You'll find furniture pieces, linens, toys, and seasonal items throughout the store. The quality varies from gently used to like-new condition, with color-coded tags that rotate weekly for additional discounts, giving savvy shoppers even more opportunities to save.

The Neighborhood

Located on Lincoln Way, one of Ames' main corridors, this Goodwill sits in a easily accessible area with plenty of shopping and dining options nearby. The location serves both the established residential neighborhoods to the north and the bustling Iowa State University campus community. With Lincoln Way being a primary east-west route through Ames, shoppers can easily stop by while running errands or commuting through town, making it a convenient destination for busy students, families, and professionals alike.

Parking

This Lincoln Way location offers convenient parking with a dedicated lot directly in front of the store, making it easy to load larger purchases like furniture or multiple bags. The parking area is generally spacious with good accessibility from the main road. Peak times on weekends may require a short wait for spots closest to the entrance, but additional parking is typically available nearby.

Shopping Tips

  • Check the color tag of the week at the entrance—Goodwill rotates discounts on specific tag colors, offering 25-50% off selected items throughout the store
  • Visit frequently since inventory turns over quickly, especially with donations from Iowa State students at the beginning and end of each semester
  • Download the Goodwill of Central Iowa app or sign up for their email list to receive notifications about special sales and discount days
  • Inspect items carefully before purchasing, especially electronics and appliances, and ask staff about the return policy
  • Bring reusable bags for smaller items, though shopping carts are available for larger hauls

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