Forever Thrift

Forever Thrift on Seabright Avenue offers Santa Cruz shoppers a curated secondhand experience unlike any other in the coastal community. This locally-owned gem maintains a thoughtfully organized collection of pre-loved treasures, from vintage clothing to unique home decor, all at prices that respect both your wallet and the environment. The bright, welcoming space invites browsing, with friendly staff who strike the perfect balance between helpful assistance and giving shoppers space to explore. What sets Forever Thrift apart from other secondhand stores in Santa Cruz is their commitment to quality over quantity. Each item is carefully inspected and cleaned before hitting the sales floor, ensuring shoppers spend less time sifting through damaged goods and more time discovering affordable treasures. Whether you're a college student furnishing your first apartment, a sustainable fashion enthusiast, or a bargain hunter with an eye for quality, Forever Thrift has established itself as a beloved destination for conscious consumers throughout Santa Cruz County.

Store Information

1616 Seabright Ave, Santa Cruz, California 95062

Phone: +1 831-316-7865

Website:

Store Hours

  • Monday: 12-6PM
  • Tuesday: 12-6PM
  • Wednesday: 12-6PM
  • Thursday: 12-6PM
  • Friday: 11AM-6PM
  • Saturday: 11AM-6PM
  • Sunday: 11AM-6PM

What They Sell

Forever Thrift offers an ever-changing inventory of quality secondhand items across multiple categories. Clothing forms the backbone of their collection, with options spanning everyday basics to occasional designer finds for all genders and ages. Their housewares section features practical kitchen items, decorative pieces, and small furniture that often sell quickly due to their reasonable prices and good condition. Beyond these staples, treasure hunters will discover rotating selections of books, vinyl records, jewelry, and seasonal items that reflect Santa Cruz's eclectic tastes and coastal lifestyle. The store has developed a reputation for particularly good selections of outdoor gear and beach accessories that appeal to the active Santa Cruz community.

The Neighborhood

Forever Thrift sits in the heart of Midtown Santa Cruz's Seabright neighborhood, a charming area known for its relaxed coastal vibe and community-focused businesses. Just blocks from Seabright Beach and the Santa Cruz Harbor, the store is perfectly positioned for locals and visitors exploring this walkable district. Neighboring local coffee shops, breweries, and eateries make it easy to turn your thrifting adventure into a full day of Seabright exploration, with free street parking typically available throughout this laid-back Santa Cruz neighborhood.

Parking

Finding parking near Forever Thrift is typically stress-free, with ample street parking available along Seabright Avenue and the surrounding residential streets. During peak summer months when beach traffic increases, you might need to circle the block once or twice, but patients are usually rewarded within a few minutes. There's also a small shared lot behind the building that offers a handful of spots for quick shopping trips.

Shopping Tips

  • Join their mailing list or follow their social media for announcements about half-off sales, which typically happen monthly.
  • Tuesday mornings often feature freshly processed donations, making it the best day for finding high-quality items before they're snatched up.
  • Bring your own reusable bag to save on bag fees and keep with the store's sustainability mission.
  • The back corner of the store often houses clearance items with additional markdowns that aren't advertised up front.
  • Consider bringing items to donate when you shop – Forever Thrift offers a 10% discount on purchases when you contribute to their inventory with clean, gently-used items.

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