Discovery Shop-American Cancer

Discovery Shop-American Cancer on Franklin Rd SW in Roanoke, VA is more than just a thrift store — it's a place where every purchase directly supports the American Cancer Society's mission to fund research, patient services, and education. Shoppers in the Roanoke area have made this a beloved stop precisely because the cause behind every sale gives the experience real meaning. The store maintains a well-organized, welcoming environment where volunteers take pride in curating quality donations. Locals appreciate that Discovery Shop consistently stocks a rotating selection of gently used merchandise, meaning no two visits look the same. Whether you're a seasoned thrifter hunting for hidden gems or someone new to secondhand shopping, the Franklin Road location offers a comfortable, friendly atmosphere backed by decades of community trust and a genuinely worthy charitable mission.

Store Information

3723 Franklin Rd SW, Roanoke, VA 24014

Phone: +1 540-345-2572

4.2★ average across 34 reviews on Google

Store Hours

  • Monday: 10AM-5PM
  • Tuesday: 10AM-5PM
  • Wednesday: 10AM-5PM
  • Thursday: 10AM-5PM
  • Friday: 10AM-5PM
  • Saturday: 10AM-4PM
  • Sunday: Closed

What They Sell

Discovery Shop-American Cancer carries a broad mix of secondhand goods donated by generous Roanoke-area residents. Shoppers regularly find clothing for men, women, and children, along with housewares, books, small furniture, décor, accessories, and collectibles. Because inventory is entirely donation-based, the selection shifts frequently and surprises are common. The volunteer staff does a thoughtful job sorting and displaying items, so the shop floor tends to feel curated rather than cluttered — a real advantage over larger, less organized thrift stores.

The Neighborhood

Situated along Franklin Rd SW, one of Roanoke's well-traveled south-side corridors, Discovery Shop-American Cancer is conveniently accessible from multiple Roanoke neighborhoods including Cave Spring and South Roanoke. The area has a welcoming, community-oriented feel with nearby shopping plazas, restaurants, and local businesses. It's an easy stop whether you're running errands or making a dedicated thrifting trip through southwest Roanoke.

Parking

Discovery Shop-American Cancer on Franklin Rd SW in Roanoke typically offers convenient off-street parking in a lot adjacent to or near the storefront, which is standard for retail spots along this corridor. Parking is generally easy to find without much competition, making it a stress-free stop even during busier shopping hours.

Shopping Tips

  • Visit early in the week — Monday and Tuesday mornings are often when freshly sorted donations hit the floor, giving you first pick of new arrivals.
  • Come with an open mind and browse every section; Discovery Shop inventory changes constantly, and the best finds are rarely where you expect them.
  • Since every dollar directly benefits the American Cancer Society, feel good about splurging on a few extra items — it's spending with genuine purpose.
  • Check clothing labels and inspect items carefully under the store's lighting; the well-organized layout makes it easy to take your time without feeling rushed.
  • Follow up with repeat visits throughout the month — because donations come in continuously from the Roanoke community, the shop looks noticeably different from week to week.

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