Call it New/Call it Antique

Call it New/Call it Antique is one of those rare finds in Stevens Point, WI that lives up to its name on both counts. Tucked along the heart of Main Street at 823 Main St, this shop blends the charm of a classic antique store with the accessibility and affordability of a well-curated thrift store. Whether you're hunting for vintage furniture, collectible glassware, or everyday household essentials at a fraction of retail prices, this is the kind of place you can visit ten times and discover something new on every trip. What keeps locals coming back to Call it New/Call it Antique is the genuinely eclectic mix of inventory and the treasure-hunt atmosphere that seasoned thrifters live for. The store has earned a loyal following in the Stevens Point community, reflected in its impressive 179 reviews from shoppers who clearly feel strongly enough to share their experiences. If you appreciate thoughtfully sourced secondhand goods in a welcoming, browsable space, this Main Street gem deserves a spot on your regular rotation.

Store Information

823 Main St, Stevens Point, WI 54481

Phone: +1 715-544-6023

4.4★ average across 196 reviews on Google

Store Hours

  • Monday: Closed
  • Tuesday: 10AM-5PM
  • Wednesday: 10AM-5PM
  • Thursday: 10AM-5PM
  • Friday: 10AM-5PM
  • Saturday: 10AM-5PM
  • Sunday: 11AM-4PM

What They Sell

True to its dual identity, Call it New/Call it Antique stocks a broad range of secondhand and antique merchandise that appeals to casual thrifters and serious collectors alike. Shoppers can expect to browse through furniture, home décor, kitchenware, vintage clothing, jewelry, artwork, and collectibles spanning multiple decades. The inventory rotates regularly, so what you see one week may be completely different the next. The antique side of the shop is a particular draw for those seeking character pieces with history — think mid-century finds, vintage glassware, and one-of-a-kind curiosities. Meanwhile, the thrift side keeps things practical and affordable, making it accessible for students, bargain hunters, and anyone furnishing a home on a budget in the Stevens Point area.

The Neighborhood

Situated on Main Street in Stevens Point, WI, Call it New/Call it Antique benefits from a central, walkable location in a community known for its strong local business culture and outdoor spirit. Stevens Point sits along the Wisconsin River and draws a mix of university students, longtime residents, and weekend visitors — all of whom appreciate a great deal on quality secondhand goods. The Main Street corridor makes this an easy stop while running errands or exploring downtown.

Parking

Parking along Main Street in Stevens Point is generally straightforward, with on-street parking available directly in front of and near the store. Additional public parking lots are typically accessible within a short walk in the downtown corridor. As with most Main Street shopping, arriving a few minutes early on busy Saturdays gives you the best chance of snagging a convenient spot.

Shopping Tips

  • Getting the most out of a visit to Call it New/Call it Antique comes down to a few seasoned strategies:
  • Visit early in the week — Tuesday and Wednesday mornings often see refreshed inventory after weekend sales cleared out older stock, giving you first pick of newly added items.
  • Come with an open mind and no strict list — this is a true thrift-and-antique hybrid, and the best finds are usually the unexpected ones you didn't know you needed.
  • Inspect antique pieces closely and ask questions if staff are available; understanding provenance or era can help you recognize real value when you see it.
  • Check both sides of the store — the 'new' thrift section and the antique offerings attract different shoppers, so browsing both areas means you won't miss a hidden gem.
  • Follow up with a repeat visit — inventory at Call it New/Call it Antique turns over consistently, and the Stevens Point thrifting community is active, so a piece that wasn't there last month might be waiting for you today.

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