Second Time Around

Second Time Around is a beloved thrift destination tucked along South Main Street in the heart of Viroqua, WI. With 27 shoppers already sharing their experiences, this secondhand gem has quietly built a loyal following among locals and visitors passing through Vernon County. Whether you're a seasoned thrifter or just browsing out of curiosity, the store delivers that satisfying treasure-hunt feeling that keeps people coming back. What sets Second Time Around apart is its approachable, community-rooted atmosphere. Viroqua itself has a strong culture of sustainability and intentional living, and a shop like this fits right into that spirit. You get the sense that every item on the shelves has a story, and your job is simply to find the one that belongs in your home next.

Store Information

118 S Main St, Viroqua, WI 54665

Phone: +1 608-637-7027

Store Hours

  • Monday: Closed
  • Tuesday: Closed
  • Wednesday: 10AM-5PM
  • Thursday: 10AM-5PM
  • Friday: 10AM-5PM
  • Saturday: 10AM-4PM
  • Sunday: Closed

What They Sell

As a full-service thrift and secondhand goods store, Second Time Around offers a rotating mix of clothing, housewares, furniture, books, décor, and everyday essentials. Inventory changes frequently as new donations come in, meaning each visit can surface something completely unexpected — a vintage kitchen find, a quality piece of clothing, or a unique decorative item at a fraction of retail price. Shoppers in Viroqua appreciate that secondhand shopping here supports both their wallets and a more sustainable lifestyle. You'll find items ranging from gently used to nearly new, with plenty of hidden gems mixed in among the everyday bargains.

The Neighborhood

Second Time Around sits on South Main Street in Viroqua, WI, a charming small city in the Driftless Area known for its vibrant arts scene, independent businesses, and strong cooperative community. The downtown corridor is walkable and welcoming, with local cafes and shops nearby. It's an easy stop whether you're running errands in town or exploring what makes Viroqua one of Wisconsin's most distinctive small communities.

Parking

Located at 118 S Main St in downtown Viroqua, WI, Second Time Around is easily accessible with on-street parking typically available along South Main Street. Downtown Viroqua is small and pedestrian-friendly, so you may also find nearby side-street parking within a short walk. Availability is generally good, especially on weekday mornings.

Shopping Tips

  • Visit mid-week, especially on Wednesdays, to catch newly stocked items before the weekend crowd picks through them.
  • Come with an open mind — Second Time Around's inventory shifts constantly, so flexibility is your best shopping strategy.
  • Check all items carefully before purchasing; the thrill of thrifting is finding quality pieces, so take a moment to inspect zippers, seams, and hardware.
  • Bring cash as a backup, since some smaller thrift stores have limited card processing options.
  • Follow up with repeat visits throughout the month — in a community-driven town like Viroqua, WI, donations come in waves and today's empty rack could be next week's jackpot.

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