Tomah Goodwill Retail Store & Training Center

The Tomah Goodwill Retail Store & Training Center on North Superior Avenue is more than just a place to score great deals — it's a cornerstone of the Tomah, WI community. As part of the nationwide Goodwill network, this location combines the thrill of thrift shopping with a genuine mission: every purchase directly supports job training and employment programs for people in the area. That dual purpose gives shopping here a feel-good dimension you won't find at a typical retail store. With over 260 customer reviews and consistent hours seven days a week, the Tomah Goodwill has clearly earned the loyalty of local shoppers and visitors passing through on I-90. The store is well-organized and regularly restocked, meaning there's almost always something new to discover. Whether you're a seasoned thrifter hunting for hidden gems or a first-timer looking to stretch your budget, the friendly staff and clean layout make the experience welcoming for everyone.

Store Information

1516 N Superior Ave, Tomah, WI 54660

Phone: +1 608-372-7464

Store Hours

  • Monday: 9AM-8PM
  • Tuesday: 9AM-8PM
  • Wednesday: 9AM-8PM
  • Thursday: 9AM-8PM
  • Friday: 9AM-8PM
  • Saturday: 9AM-8PM
  • Sunday: 9AM-7PM

What They Sell

The Tomah Goodwill Retail Store & Training Center offers a constantly rotating selection of secondhand goods spanning just about every category imaginable. Shoppers regularly find gently used clothing for men, women, and children, along with shoes, accessories, and seasonal apparel. The home goods section typically features kitchenware, small appliances, décor, lamps, and the occasional piece of furniture. Book lovers, collectors, and hobbyists will want to browse the shelves for puzzles, games, toys, electronics, and media like DVDs and vinyl records. Because Goodwill receives donations daily, inventory turns over quickly — making every visit to this Tomah, WI location a unique treasure hunt.

The Neighborhood

Located on North Superior Avenue, one of Tomah's main commercial corridors, this Goodwill sits in a convenient, easily accessible part of town near other everyday retailers and services. Tomah, WI is a community hub in Monroe County, positioned right along the I-90/I-94 interchange, making this store a natural stop for both residents and travelers cutting through western Wisconsin.

Parking

The Tomah Goodwill on North Superior Avenue is located in a retail area with dedicated off-street parking, making it easy to pull in and load up your finds without hassle. The parking lot offers ample space for cars and larger vehicles, which is especially helpful when you're hauling home furniture or bags of clothing.

Shopping Tips

  • Visit on weekday mornings for the freshest inventory — the Tomah Goodwill restocks regularly, and early birds often snag the best finds before the afternoon rush.
  • Check the color-tag rotation system, where specific tag colors are discounted each week, allowing you to save an extra percentage off already low prices.
  • Don't skip the housewares and books sections — these areas at the Tomah, WI location tend to be especially well-stocked and are goldmines for budget-friendly home upgrades.
  • Bring measurements for furniture or larger items if you're shopping with a specific space in mind, since turnover is fast and that perfect bookshelf might not be there tomorrow.
  • Consider donating items before you shop — Goodwill accepts donations during store hours, and clearing clutter before browsing new-to-you finds makes the whole trip feel even more rewarding.

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