Once Upon a Child

Once Upon a Child in Brookfield, WI has become a go-to destination for savvy parents and budget-conscious families across the greater Milwaukee area. Located on busy W Bluemound Road, this resale shop specializes in gently used children's clothing, toys, gear, and accessories — all carefully inspected before hitting the sales floor. Unlike a typical donation-based thrift store, Once Upon a Child buys items directly from local families, which means the inventory tends to be fresher, better organized, and consistently higher quality. Shopping at Once Upon a Child in Brookfield feels more like browsing a well-kept boutique than digging through bins. With nearly 460 customer reviews, this location has clearly built real loyalty among local families who appreciate finding name-brand kids' items at a fraction of retail prices. Whether you're outfitting a fast-growing toddler or hunting for a specific piece of baby gear, this store delivers genuine value without the chaos of a traditional thrift shop.

Store Information

16750 W Bluemound Rd, Brookfield, WI 53005

Phone: +1 262-782-5437

Store Hours

  • Monday: 9AM-9PM
  • Tuesday: 9AM-9PM
  • Wednesday: 9AM-9PM
  • Thursday: 9AM-9PM
  • Friday: 9AM-9PM
  • Saturday: 9AM-9PM
  • Sunday: 10AM-7PM

What They Sell

Once Upon a Child specializes in secondhand children's merchandise, including infant and kids' clothing in a wide range of sizes, shoes, outerwear, and accessories. Beyond apparel, shoppers regularly find strollers, car seats, baby swings, high chairs, learning toys, board games, books, and sports equipment. Because the store buys items directly and evaluates each piece, you're far more likely to find gently used name brands like Carter's, Gap, Nike, and Fisher-Price here than at a standard thrift store. Inventory rotates frequently, keeping the selection fresh and seasonally relevant.

The Neighborhood

Once Upon a Child sits along W Bluemound Road (Highway 18), one of Brookfield's busiest retail corridors and a convenient hub for families throughout Waukesha County. The area is surrounded by major shopping plazas, restaurants, and everyday services, making it easy to combine a stop here with other errands. Its central Brookfield location draws shoppers from nearby Elm Grove, Wauwatosa, and New Berlin as well.

Parking

Once Upon a Child is located in a strip-style retail plaza along W Bluemound Road, which typically offers a generous shared parking lot with easy access directly in front of the store. Parking is generally free and plentiful, with space to accommodate strollers and larger gear purchases. Accessibility-designated spots are usually available near the entrance.

Shopping Tips

  • Visit on weekday mornings for the calmest shopping experience and first pick of freshly added inventory before weekend crowds arrive.
  • Bring items to sell — Once Upon a Child buys gently used kids' clothing and gear on the spot, so you can offset your purchases with store credit or cash.
  • Check sizing tags carefully, as children's resale items span many brands with varying fits; having your child's measurements handy saves time.
  • Ask a team member when new inventory is typically processed — timing your visit around restocking days can mean access to the freshest selection.
  • Keep an eye out for colored-tag sale days, when specific item categories are discounted further, offering some of the best deals on already affordable secondhand finds.

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