Curveture

Curveture is Provo's premier thrift store for fashion-forward individuals who appreciate unique, stylish clothing at affordable prices. Located at 1394 N Freedom Blvd in Provo, Utah, this charming boutique-style thrift shop specializes in curated second-hand clothing that embraces and celebrates all body types. Unlike typical thrift stores, Curveture offers a carefully selected inventory that feels more like a boutique shopping experience, with items organized by style and size for easy browsing. The friendly staff at Curveture are passionate about sustainable fashion and helping customers find pieces that make them feel confident and beautiful, making it a favorite among Provo locals and BYU students looking for distinctive additions to their wardrobes without breaking the bank.

Store Information

1394 N Freedom Blvd, Provo, UT 84604

Phone: +1 801-358-1770

Website: https://shopcurveture.com/

Store Hours

  • Monday: 12-7PM
  • Tuesday: 12-8:30PM
  • Wednesday: 12-8:30PM
  • Thursday: 12-8:30PM
  • Friday: 12-8:30PM
  • Saturday: 10AM-8:30PM
  • Sunday: Closed

What They Sell

Curveture offers a thoughtfully curated selection of second-hand clothing with an emphasis on inclusive sizing and contemporary styles. Shoppers can discover everything from casual everyday wear to statement pieces, including tops, dresses, pants, skirts, and accessories that span various fashion aesthetics. What sets Curveture apart is their focus on quality over quantity – each item in the store has been carefully selected for its condition, style, and appeal to modern shoppers. The store particularly excels in offering fashionable options for shoppers of all sizes, making it a refreshing alternative to traditional thrift stores where inclusive sizing can be limited.

The Neighborhood

Nestled on Freedom Boulevard in Provo, Utah, Curveture is conveniently located in a vibrant area accessible to both locals and visitors. The store sits just minutes from Brigham Young University and downtown Provo, making it a popular stop for college students and community members alike. This bustling neighborhood features a mix of local businesses, eateries, and shops, creating a lively community atmosphere that perfectly complements Curveture's unique shopping experience.

Parking

Shoppers visiting Curveture will find convenient parking options right on Freedom Boulevard. The store features a dedicated parking lot with ample spaces for customers, eliminating the stress of hunting for parking that often accompanies thrift shopping in busier areas of Provo. During peak shopping hours (typically weekend afternoons), you may find additional street parking available along the surrounding side streets if the main lot fills up.

Shopping Tips

  • Sign up for Curveture's email list or follow their Instagram account (@shopcurveture) to get first dibs on new arrivals and exclusive sale announcements.
  • Visit on Tuesdays when they typically put out fresh inventory after weekend sales.
  • Bring items to sell or trade – Curveture often offers store credit for quality clothing contributions that meet their style aesthetic.
  • Don't rush your visit; the best finds at Curveture often require some thoughtful browsing through the racks.
  • Check out their occasional themed sales events, which offer deeper discounts on seasonal items and are usually announced on their social media platforms.

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