Gracie Land

Welcome to Gracie Land, Swanzey's hidden gem for thrifty treasures and unique finds. Tucked away at 919 W Swanzey Rd, this charming second-hand boutique offers a carefully curated selection of pre-loved items in a warm, welcoming environment. The friendly staff at Gracie Land creates a personalized shopping experience that keeps locals coming back week after week to discover what new treasures have arrived on the shelves. Unlike big-box thrift chains, Gracie Land maintains that small-town New Hampshire feel while still offering an impressive variety of merchandise. Whether you're a seasoned thrifter or new to the second-hand scene, this Swanzey staple provides that perfect balance of affordability and quality that makes thrift shopping so rewarding. The store's thoughtful organization and clean presentation make hunting for hidden gems a true pleasure rather than a chore.

Store Information

919 W Swanzey Rd Unit C, Swanzey, NH 03446

Phone: +1 603-338-0380

Store Hours

  • Monday: Closed
  • Tuesday: Closed
  • Wednesday: 2-5PM
  • Thursday: 10AM-5PM
  • Friday: 10AM-5PM
  • Saturday: 10AM-5PM
  • Sunday: 10AM-4PM

What They Sell

Gracie Land offers an eclectic mix of pre-loved treasures spanning numerous categories. Shoppers can expect to find quality clothing for all ages and seasons, including some name-brand pieces at fraction of retail prices. The store's home goods section features everything from practical kitchen essentials to decorative items that add character to any space. Furniture pieces rotate regularly, with both vintage finds and contemporary styles making appearances. Book lovers will appreciate the well-organized selection of reading materials, while collectors might spot vintage toys, unique jewelry, or nostalgic memorabilia during their treasure hunt through Gracie Land's thoughtfully arranged displays.

The Neighborhood

Situated along West Swanzey Road in the heart of Cheshire County, Gracie Land enjoys a convenient location that serves both Swanzey locals and visitors from nearby Keene. This picturesque area of southwestern New Hampshire offers charming rural character while remaining accessible, with the store positioned near the Ashuelot River and just minutes from Swanzey Lake. The friendly, tight-knit community creates an authentic New England shopping experience, and the store's proximity to Route 10 makes it an easy stop while exploring the natural beauty that Swanzey has to offer.

Parking

Gracie Land offers convenient parking directly in front of Unit C in the small shopping plaza on West Swanzey Road. The free, dedicated lot typically has ample space even during weekend peak hours. For those visiting during the busy Saturday rush, additional overflow parking can be found along the side of the building. The level lot provides easy access for shoppers of all mobility levels and makes transporting larger furniture purchases to your vehicle hassle-free.

Shopping Tips

  • Ask about Gracie Land's rotating color tag discount system - each week different colored price tags offer significant savings of up to 50% off.
  • Wednesday afternoons often feature new inventory being put out, making it an ideal time to scout fresh merchandise despite the limited hours.
  • Bring your own reusable shopping bags to make carrying smaller purchases easier and more environmentally friendly.
  • Sign up for their text alerts at the register to receive notifications about flash sales and special discount days that aren't advertised elsewhere.
  • Don't hesitate to inquire about an item's history or potential markdowns on pieces that have been in the store longer - the friendly staff at Gracie Land are known for their helpfulness and flexibility on pricing.

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